17

years Experience

33

Countries

350+

Geeks

800+

Global Clients

What it's about

ToDo Puebla is a portal that revolutionizes the way to find business information, social, cultural and entertainment in Puebla, which is located in East-Central Mexico. The state supports industries such as textiles, tourism, agribusiness, storage, medical services, furniture making and logistics services in clusters. In 2010, Standard & Poor's reconfirmed the state's 'mxA+' rating with a stable outlook due to the state's finances.

The portal has been designed with the highest standards of quality, adhering to proven methodologies to ensure ease of use while catering to different segments of the population enabling them to find easily what is happening in Puebla.

The content that is available includes:

  • Companies and professionals presented in an innovative format and graphical re-sortable lists to quickly find products or services of specific interest.
  • Social Events featured Puebla society, with the events of the best magazines available in Puebla.
  • Youth Forums, where everyone speaks about their likes, interests and place of study or work. All the kids from Puebla have their own space on the internet and add their friends.
  • Commercial cinema and cultural events listing, where users no longer have to navigate multiple sites to find all the movies that are playing because it is listed succinctly in one, easy-to-access place. You can also filter movies by genre or classification. Going to a movie has never been easier.
  • Calenders with events marked out related to concerts, sports, theater, conferences, exhibitions and more. Local residents can quickly look up events they've heard about on the radio or a banner they saw on the road.

What the customer wanted ?

The site's mission is to disseminate business information, social, cultural and entertainment in an innovative and easy to use on the Internet, helping to take everything good that happens in Puebla.

The conviction is that Puebla must be put ahead and for this, things must be done with passion and excellence. Furthermore, the portal aims to spread the culture in an innovative way for young people by encour

They came with an initial requirement of an easy to use framework running on an SQL database. They wanted the site to be able to handle massive traffic volumes centric to the residents of Puebla. As such, the site needed to handle multiple search volume simultaneously while offering an admin portion for managing the 10,000+ user visits the site was expected to have daily.

what we built

We opted for the open source Cake PHP framework which is known for its robustness, developer friendliness and its ability to add module after module onto its original structure even after deployment. MySQL, another open-source SQL database, supported the Cake PHP framework. We surmised that an initial user volume of 10,000 daily visitors would soon balloon to include most of the internet savvy residents of Puebla. Some research into the state's demographics and infrastructure gave us an insight into what a general user might look for in a sight.

The content that is available includes:

  • Main landing page that contains a snapshot of all that is relevant happening in Puebla
  • Movie listing containing a list of all popular movies, theatres, shows, etc. that are playing along with their showtimes. Users can vote, comment and visit the movies right from the cine portal itself.
  • Events are listed according to VIP, recommended and datewise events that are happening in and around Puebla. It's a great tool for organizers to get publicity for their events, for generating buzz and to get feedback.
  • Listing of companies that are interested in hiring, sourcing fresh talent and providing various services are listed along with their Google Business listings.
  • Photo Albums from in and around Puebla which is primarily User Generated Content which acts as a showcase of life in the city.
  • Blogs created by the admin and users talking about various articles of specific interested and also general blog topics, entirely in Spanish.
  • News portal containing an RSS feed from the various newspapers and news channels of Puebla for keeping residents up to date on what's impor tant.
  • People profiles containing general networking information about the users and residents of Puebla.
  • The client wanted an information dispensing portal. We built him a gateway for Puebla residents to connect, socialize, work and generate aware ness. It would not be too wrong to say that TodoPuebla.com is Puebla's avatar in the internet.

How its doing now ?

The visitor count is currently averages 20,000 - 25,000 visits everyday with traffic volumes peaking to 30,000 unique visits on holidays and during festive occasions. The portal migrated servers twice in order to keep up with the rush in traffic with the coding requiring minimal change.

The portal migrated servers twice in order to keep up with the rush in traffic with the coding requiring minimal change.

The site navigation was streamlined after analyzing what content the users prefer. The site is earning revenue through special promos, through paid companies and advertisements. What started out as a pet project for a city is now a self sufficient portal that informs, educates and thrives in Puebla.

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