Staff Augmentation & Martech Transformation for Alchemy Worx

Alchemy Worx, based in New York, USA, is a leading full-service advertising solution provider. They help businesses leverage their data to deploy marketing strategies that stand the test of time. Known for its data-driven, test-and-learn approach, Alchemy Worx helps clients scale audiences with powerful results.

Industry: Advertising
Business Type: B2B
Services: Staff Augmentation
Tools & Technology: React JS, Node JS, PostgreSQL

Critical Business Challenges

Complex Operational Tracking: Difficulty in tracking intricate processes such as ESP, cheat sheet management, workflow management, and more.
Customer Data Management: No centralized system available to effectively manage detailed customer information.
Lack of Personalization: History of emails and marketing communications with the customers wasn’t available.
Siloed Campaign Management: Difficulty managing various marketing campaigns running across different social media platforms.

Navsoft’s Solution

Operational Tracking System: Developed a tracker customized to Alchemy Worx’s specific needs, covering all requested functionalities.
Customer & Brand Management: The system included advanced features for managing customer details and a dedicated Brand Management module.
Advanced Email Management System: Added functionality to send bulk emails to designated users along with tracking communication history.
Centralized Campaign Management: Enabled authorized users to manage multiple automated marketing campaigns across various social media platforms.