Mobile-Friendly E-commerce Website - Afamado

Afamado is a Hong Kong-based eclectic apparel brand focused on the plus-size fashionistas, with sizes available up to 6XL. The brand’s made-to-measure feature makes it unique, as online style hunters can now shop trendy apparel tailor-made in their size. "Afamado" means "celebrity" in Spanish, and the brand is venturing into the Indian fashion market.

Industry: Retail
Business Type: B2C
Services: eCommerce Development

Critical Business Challenges

Massive Indian Retail Market: The Indian retail market is massive and requires a compelling brand experience to thrive.
Efficient Platform Delivery: The client needed an eCommerce platform that could efficiently deliver the brand promise.
Expert Support Required: The latest techniques and expert support were needed to create a massive impact in the Indian eCommerce market.

Navsoft’s Solution

Mobile-First Design: We designed a mobile-first website with a user-friendly, fast-loading, visually appealing interface.
Special Size Chart Integration: We integrated a special size chart with a calculator to help shoppers find their right fit.
Redesigned Homepage: We leveraged top eCommerce features and proven tactics to redesign the homepage.
AI-Powered Chatbot: We integrated an AI-powered chatbot to guide the shoppers and address their queries.