eCommerce Development for Border Concepts – Case Study

In 1990, Border Concepts, Inc. (BCI) was founded in Charlotte, NC, as a steel landscape edging systems manufacturer. Today, it’s a prominent name in the landscape and garden industry, known for its diverse product offerings, including imported pottery collections.

Industry: Manufacturing & Retail
Business Type: B2C
Services: eCommerce Development

Critical Business Challenges

Lack of Product Showcase:
Effectively displaying and categorizing a wide array of pottery was challenging.
Data Management & Scalability:
Managing product information for a growing pottery business required a scalable solution.
Limited Market Reach:
Relying solely on traditional sales channels restricted BCI’s ability to efficiently reach its end customers.
Inefficient Order Processing:
Manual order management for a diverse pottery catalog led to increased operational costs.

Navsoft’s Solution

eCommerce Development:
We developed an attractive and intuitive eCommerce platform to establish a scalable online presence for BCI’s pottery collection.
Streamlined Order-to-Fulfillment Process:
Integrated functionalities for efficient order placement, processing, and tracking.
Scalable Architecture:
The underlying architecture was built to be scalable to accommodate BCI’s growing product catalog.
User-Centric Design:
Intuitive and visually appealing design, ensuring a smooth and engaging journey for purchasing pottery.