UI/UX Redesign for Oh! Nuts eCommerce Platform – Case Study

Oh! Nuts is an online retailer specializing in kosher nuts, candies, and dried fruits, offering a wide selection for both snacking and baking. They provide a variety of kosher-certified products, including gourmet nuts, bulk candy, and chocolate gift baskets, as well as baking ingredients like sugars and toppings.

Industry: Retail
Business Type: B2C
Services: UI/UX Design

Critical Business Challenges

Unappetizing Visuals: The outdated website aesthetic failed to evoke the freshness or temptation of a premium nuts and chocolate brand.
Visual Pollution and Inconsistency: Random, clashing color schemes created visual noise and lacked the brand consistency needed to establish user trust.
Analysis Paralysis: The sheer volume of SKUs, spanning thousands of products, sizes, and mixes, made finding the right product difficult.
High Cart Abandonment: The overall confusing navigation, coupled with a non-seamless payment process, resulted in a high cart abandonment rate.

Navsoft’s Solution

Visual Strategy Overhaul: High-resolution, contextually-rich photos were prioritized in all layouts to immediately showcase the product’s quality and look appetizing.
Clarity Through Minimalism: We used a white background and a minimalistic approach to eliminate visual pollution and make the colorful products stand out.
Establishing Visual Consistency: We engineered a rigid, unified brand color palette and a comprehensive design system for all interactive elements to eliminate visual jerk.
Payment Integration: We completely reconstructed the checkout journey and integrated a payment system that functions flawlessly to address cart abandonment issues.