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India’s ‘Best Performing’ Maharatna Public Sector Undertaking, Bharat Petroleum Corporation Limited (BPCL) mainly operates in Oil, Gas and Fuel related services. The company is ranked 342nd on the Fortune Global 500 list of the world’s biggest corporations.

BPCL wanted to launch Shopongo – their online food & grocery retail solution in major cities. They wanted to enable urban households to order groceries on the go, utilizing their huge distribution network across major Indian cities.

They had a tie-up with Trent Hypermarkets Ltd. – a retail venture of Tata Group in collaboration with UK’s Tesco PLC; and had roped in Star Bazaar stores to manage their back-end operations. What they needed to succeed next is a robust and scalable online platform that seamlessly integrates operations, amplifies reach and delivers an engaging shopping experience.

An arduous task for human capabilities needed an intelligent technology support.

Navsoft delivered a fully integrated virtual supermarket solution that automated operations, boosted conversion rate and optimized last mile delivery.

Are you a big grocery chain that would like to add deliveries to your service?

BPCL partnered with Navsoft to design a centralized platform to manage all their online grocery retailing operations effortlessly. Together, we built an omni-channel solution that offered a seamless performance across all touch points, with a suite of apps.

01 We launched a smart portal to easily manage a large number of products and categories with highly optimized order delivery system to meet changing customer demands.
02 We built-in an intuitive user experience with quick search feature and a host of simplified navigation tools.
03 We enabled effective coupon and promotion management system across platforms to boost sales.
04 And most importantly, we enabled real-time synchronization of Trent’s stock with Shopongo to provide updated stock to customers.

Here’s how we did
what we did:

Navsoft designed and delivered a feature-rich mobile app suite that ensured an end-to-end online grocery shopping experience, including smooth last-mile delivery. Our fully integrated platform /solution helped BPCL beat the competition by offering personalized offers, smart recommendations, competitive product pricing, efficient order management, excellent customer service and on-time delivery.

A practical Insight

“When it comes to online grocery business, convenience is just one thing. It’s the last mile delivery that cuts ice”

An intuitive user
experience

  • Product display was personalized basis customer’s geographic location.

  • Smart Search displayed the right product information instantly.

  • The checkout process was optimized with smooth delivery scheduling.

  • Special ‘Subscription’ feature made it convenient for customers to place a repeat order for a frequently needed item.

  • Real-time stock update was enabled with an option to be notified when an unavailable item is restocked.

  • A smooth customer-care system was set-up to send regular updates on order scheduling and canceling.

Seamless order to last mile delivery - best in class

Personalised customer engagement

  • We designed a console for the admin to update offers and promotions at regular intervals to delight customers.
  • The admin app also made it effortless to send customized push notifications for deals and offers on special occasions.
  • ‘Smart Basket Reminder’ feature boosted conversions by notifying customers of the products left in the cart.

Unique pricing feature

  • Our unique pricing feature tracked the competitor’s product price online and enabled the client to offer a better rate to customers.
  • The feature enabled automatic / instant updating of the price list based on the market rate. This proved hugely beneficial as the client could enjoy a good profit margin for most products.
Business impact beyond profits
01

Seamless integration

Two-tier architecture enabled seamless integration with existing framework.

02

24 x 7 uptime

Through customizations to suit unique database server requirements.

03

Enhanced business productivity

Through automation, resulting in significant cost saving

04

Robust database management system

Greatly supported transactional processing.

05

High performance and speed

Optimized using unique memory caches

06

Fast and easy maintenance

And upgrades in sync with smooth user experience

From Vision To

Execution For 800+ Clients

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