Plus size profitability

For the brand that has revolutionized the plus size market online.

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Afamado is a Hong Kong-based eclectic apparel brand, focused on the plus size fashionistas. The brand’s made-to-measure feature makes it unique as online style hunters can now shop trendy apparels, tailor-made in their size. Afamado already had a remarkable presence in Hong Kong and the US. They wanted to foray into the enormous Indian retail market to tap into the unique, plus-size, online Indian shoppers.

The Indian retail arena is huge and sustaining high performance demanded a compelling brand experience.

To meet this business challenge, the client needed a robust digital platform that can efficiently deliver the brand promise.

Navsoft ensured a seamless, successful launch for the brand with a highly optimized mobile-friendly e-commerce site.

Todopuebla partnered with Navsoft to develop a unified digital platform that not only empowers businesses and event planners to list their activities and promotions real time, but also enables the citizens to interact with local businesses, avail exclusive offers and share the experience with a wider community of citizens.

As a result, the number of visitors on quadrupled. The business listings as well as user registrations shot up by over 85% and the portal became a part of the daily lives of the citizens of Puebla.

A million dollar insight:

A Unique brand offering needs a unique brand experience.

Here’s how we did what we did to succeed:

Afamado partnered with Navsoft to build an insightfully designed website that delivers an effortless shopping experience.

Together, we designed and developed a mobile-first website that not only gained popularity amongst the plus size Indian audience, but also boosted traffic and conversion rate with an incredible increase in the revenue.

Streamlining the
design strategy

  • We designed Mobile-first website with a user-friendly, fast loading, visually appealing interface.
  • A special size-chart with a calculator was incorporated into the design for the convenience of the online buyers.
  • Top e-commerce features and proven tactics were leveraged while re-designing home page.

Supporting form with function

  • The website was not only aesthetically designed but also intelligently developed basis proven SEO principles to boost conversion.
  • We integrated Google analytics to track brand performance at every step.

Engaging casual browsers to shop and share

  • We built live chat option to guide the shoppers and address their queries.
  • Social plug-ins were installed for easy product sharing on social platforms and create more engagement.

Scaling up the retail revenues

Our e-commerce strategy and design skyrocketed Affamado’s business in India with an excellent shopping experience for users across device. The strategy and design helped to reduced cart abandonment rate and improved conversions. The brand reached new heights of success within a short span of time and continued to grow multifold.

  • 32% increase in business registration
  • 26% increase in user count
  • 10% increase in website traffic
  • 37% boost in mobile page views


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